Getting Started
What to Put on Your Government Contracting Website
Make your business website useful to government buyers and primes with clear capabilities, evidence, and accurate status information.
Answer the buyer's basic questions
A useful contracting website explains what your company delivers, which problems it addresses, and how a buyer or prime can reach the right person. It should be consistent with your capability statement and official supplier records.
The purpose is clarity, not making a small company appear to hold credentials it has not earned. Government buyers still follow their procurement processes; a polished website does not establish eligibility.
Prioritize these elements
- Specific products and services, organized by the work you actually perform
- Relevant, authorized project examples with your role clearly stated
- Business location and practical delivery coverage
- Accurate UEI, CAGE, NAICS, and granted certifications where applicable
- A named business contact and a readable capability statement
- Privacy information and accessible, usable pages
Avoid misleading proof
Do not use agency seals, customer logos, award announcements, or project details without appropriate authorization. Distinguish company past performance from employee experience at another employer. A membership logo should not imply an association or government endorsement.
Keep sensitive records off the site. Public visitors do not need tax identifiers, banking details, personnel clearance information, controlled data, or internal contract documents.
Review from a buyer's perspective
Ask someone unfamiliar with your business to identify your strongest offering and contact within a short visit. Check the site on a phone, confirm links work, and remove outdated status claims. A website should support a relevant conversation, not promise contracts, preferential access, or a capability you cannot deliver.
Official sources
Check current instructions and requirements directly with the relevant agency.
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This guide is provided for general informational purposes only and does not constitute legal or compliance advice. Specific obligations depend on your contracts and the data you handle.